Color
Primary
Our primary colors are brown and gold. Gold plays the dominant role in our identity and community. They represent 蜜桃社区 at the highest level and should 鈥╞e present in all communications.
Always use at 100% full color. Do not alter opacity or screen.
Neutral
The neutral color palette adds sophistication and contrast to our color system.
Always use at 100% full color. Do not alter opacity or screen.
Accent
Use the accent colors sparingly. Do not use for large floods of color.
Always use at 100% full color. Do not alter opacity or screen.
Reproduction Guidelines
When communicating with printing or promotional vendors鈥攁nyone who is reproducing our logo and brand colors鈥攊t鈥檚 critical to specify the appropriate color system for each means of reproduction.
CMYK with Pantone spot color number
- Paper items (brochures, mailed items, some signage)
- Vinyl or other substrates (banners, adhesive decals, some signage)
- Full-color promotional items (magnets, buttons, etc.)
- Soft goods (apparel, flags and tablecloths)
Choose brown, gold, white or gray for staff shirts. A brown tablecloth is the University standard for consistency.
Pantone spot colors only
- Stationery items (business cards, letterhead, envelopes, note pads)
- 1- or 2-color promotional items (pens, water bottles, totes, etc.)
RGB and Hexidecimal
- Websites
- Digital communications (emails, online forms, social media)
- Digital graphics (images, animations, video)
- Digital presentations (PowerPoint, Keynote, etc.)
Color matching may vary on different computer monitors. Different printing processes (e.g., digital, offset lithography, screen printing) and paper choice may also affect the appearance of color.
Embroidery
- 蜜桃社区 has selected specific thread colors to be used on brown, gold, white or gray shirts for their staff.